Changing trends: Milan News

At 20, we are still young when compared to Salone del Mobile’s venerable age of 52. Each year, more than 285,000 professionals, from 160 nations; with over 5,000 journalists descend upon the Fiera Milano for the world's premier showcase of the international furniture industry. 

Each year, our team who visit Milan return armed with the latest news and design directions from the world of interiors. Here we take a look back at some of these trends and how they have shaped our interiors today.

The Early Years

The 1990’s saw the domination of Philippe Starck on the design worlds stage, followed closely  by the ascension of the new generation of designers, including Tom Dixon, Jasper Morrison and Marc Newson. 

The New Millennium

Into 2000 and we saw Patricia Urquiola making a name for herself as one of the worlds leading designers. Collections spoke of colour, texture, pattern and classic revival. Strong geometric textiles dominated  along with colour and an emphasis on primary tones to highlight sculptural, fluid shapes. Designers including Antonio Citterio, Patricia Urquiola, Ron Arad, Philippe Starck and Fernando and Humberto Campana released some of the most interesting designs, setting a fresh and exciting direction.

2009 was the year when everyone held their breath, waiting to see what would emerge amidst the evolving wreckage of the global economy. In true Italian style however, it was business as usual in Milan with key players and newcomers showing mixed collections that saw leading manufacturers consolidating their collections, and new kids exploring ideas.  2010 however was more simple,less not more.  Smaller venues, unexpected locations and products that were pared down or not the usual offering at all, perhaps a better reflection of the worlds economy.

2010 onwards

It didn’t go unnoticed that as the Milan Furniture Fair marked half a century in 2011 there was a nostalgic nod to the past with smaller, stronger and more considered collections.It was a year when the whimsical gave way to the carefully articulated, and design classics by legends including Joe Colombo and Jean Michel-Frank, were taken out of the archives.  The last couple of years have seen designs that are functional, precise, beautiful and Considered and perhaps most importantly market ready. There has been a focus on the technical details, with many brands revealing sketches and the processes behind designs, a clear demonstration of their level of craftsmanship and quality, revealing a new sense of practicality from manufacturers suited to current times. 


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