Peter Traag grew up in the Netherlands and studied design, first at Arnhem, and later at the Royal College of London where he now lives and works. Before gaining his diploma, he began to work with the Mike Smith studio in 2003 designing exhibitions and displays, and at the same time started developing his own design projects.

The Sponge armchair launched in 2004 by Italian manufacturer Edra is the first piece he produced on an industrial scale. Always on the look out for emerging new talent, Edra's creative director Massimo Morozzi first saw the work of Traag when he took part in Design Mart at the London Design Museum.

View the Peter Traag collection


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