B&B Italia
Serie Up 2000 UP5_6 Armchair - Striped
‘Pierre Cardin wanted to meet us. Foreign firms asked for licences. UP was in fact a magnificent vehicle of internationalisation for C&B [now B&B Italia], and also a tremendous advertising tool for the firm’s technology.’ - Francesco Binfaré
The Iconic Drama of the Gaetano Pesce Chair
Interaction is firmly at the centre of the iconic Gaetano Pesce Striped Armchair. It draws the sitter in, enveloping them in a nurturing position within the iconic curvaceous design. Whether you seek cosy comfort or a head-turning centrepiece for your interior space, Pesce’s striped armchair adapts effortlessly to your vision. The blend of modularity, luxurious materials, and innovative design makes it a timelessly essential element in any sophisticated and stylish living space.
Steeped in History, Rich in Design
According to B&B Italia, the idea for UP came to Gaetano Pesce in the shower. It was at the 1969 Milan Furniture Fair that the UP Series made headlines internationally. Exploring the capabilities of air-sensitive foam with Bayer, the first UP5 armchair was vacuum-packed flat and when unwrapped slowly expanded to the delight of the audience. So successful was the design that B&B Italia relaunched the now permanently expanded model in 2000, and then added the miniaturised UP Junior range in 2014.
Infuse Personality and Colour Into Your Home
To celebrate the 50th anniversary, B&B Italia has expanded the range with solid colours - orange red, navy blue, petrol green, emerald green, and cardamom. There is also a 50th Anniversary Special Edition in striped armchair available in beige/petrol green, which references Pesce's original colour palette developed in 1969.
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- The Designer
B&B Italia
A leading company in the field of contemporary furnishings since 1966 B&B Italia’s products represent a collection that reflects the achievements and history of Italian design: an eventful process through which Italian taste, imaginativeness, creativity, and expertise have become world-famous. The company works with the world's best designers, including Antonio Citterio, Piero Lissoni, Mario Bellini, Gaetano Pesce and Patricia Urquiola, interpreting contemporary culture and creating products that show sensitivity to trends and foreshadow or reaffirm them.
Gaetano Pesce
Gaetano Pesce was born in La Spezia in 1939 and studied architecture and industrial design in Venice, and in 1959 he co-founded Gruppo N in Padua, devoted to programmed art. A pioneer of resin and polyurethane, he took part in MoMA’s Italy: The New Domestic Landscape in 1972, moved to New York in 1983 and designed the Organic Building in Osaka. He died in New York in 2024.
For C&B Italia, now B&B Italia, he designed the Up series in 1969, vacuum-packed seats that swell into shape when unwrapped, and in 2022 Serie Up won a Compasso d’Oro career award.
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