Edra
Cipria Armchair
'I like it when someone creates a beautiful object that is also functional because it becomes something that is a pleasure to use. Beauty and functionality, elegance and timelessness must live together.’ – Valerio Mazzei, President, Edra
With legendary art director Massimo Morozzi, founders Valerio and Monica Mazzei launched Edra in the final days of the Memphis movement, developing a research hub where designers including Fernando and Humberto Campana helped establish Edra's reputation for art, innovation and a fascination for the avant-garde. The vocabulary of the Brazilian designers found a home with Edra and a collection of remarkable pieces followed. Today, their work including the Cipria sofa is widely collected both privately and by galleries and museums. Launched in 2009, the Cipria is composed of nine structural cushions that appear as powder puffs, their comfort enhanced by Edra’s innovative Gellyfoam® which in combination, remarks Edra, are as soft to the touch as a caress.
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Edra
Cipria Armchair
'I like it when someone creates a beautiful object that is also functional because it becomes something that is a pleasure to use. Beauty and functionality, elegance and timelessness must live together.’ – Valerio Mazzei, President, Edra
With legendary art director Massimo Morozzi, founders Valerio and Monica Mazzei launched Edra in the final days of the Memphis movement, developing a research hub where designers including Fernando and Humberto Campana helped establish Edra's reputation for art, innovation and a fascination for the avant-garde. The vocabulary of the Brazilian designers found a home with Edra and a collection of remarkable pieces followed. Today, their work including the Cipria sofa is widely collected both privately and by galleries and museums. Launched in 2009, the Cipria is composed of nine structural cushions that appear as powder puffs, their comfort enhanced by Edra’s innovative Gellyfoam® which in combination, remarks Edra, are as soft to the touch as a caress.
Edra
Their non-conventional debut in 1987 was based around the "I Nuovissimi" collection, furniture pieces conceived by young, relatively unknown designers. The company grew rapidly with its innovative approach and art direction of Milan-based architect Massimo Morozzi. The aptitude of talent scouts has allowed the company to bring together some of the most interesting new designers, such as Alessandro Mendini, Masanori Umeda from Japan, Francesco Binfaré, Fernando and Humbero Campana from Brazil, Ross Lovegrove from Wales, and some top architects, such as Zaha Hadid and the Australian studio Denton Corker and Marshall to develop products that are grounded in fresh, contemporary ideas. Flexible in its organisation, Edra makes resourceful use of the skills of its local area to create innovative products, at times revolutionising classic upholstered furniture.
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