The B&B Italia Outdoor collection with designs by Vincent Van Duysen, Naoto Fukasawa and Patricia Urquiola, a robust range of materials from rattan to wood, solid aluminium and smart upholstery, and Edra’s shimmering fabrics inspired by nature, are shaping the new outdoors focused on high innovation, visual clarity and comfort.
How B&B Italia and Edra are shaping the new outdoors
It was 1975 and designers Afra and Tobia Scarpa were focused on a particular rattan found deep in the forests of the Philippines. Fascinated by the island’s traditional crafts and how the material could shape furniture and housing, the designers based themselves locally to study its potential. For B&B Italia, this cross-cultural immersion would be the starting point for the Basilan-1 Series – the brand’s first outdoor collection. A leading manufacturer of modern Italian furniture in the latter part of the 20th century, B&B Italia has set itself apart as a brand built on an industrial model, focused on high-tech production, new materials and the re-imagination of tradition. The company’s early work with rattan would ultimately shape the 2007 Canasta series by Patricia Urquiola, the official launch of the B&B Italia Outdoor collection.
What followed was a deep-dive into B&B Italia’s most popular designs and the selection of pieces that would complement the growing collection. Classics like Le Bambole by Mario Bellini, Husk by Patricia Urquiola and Tobi-Ishi by Barber Osgerby were re-engineered for the outdoors, joining a swathe of new designs in stone, aluminium, leather and sculpted wood, including the Erica collection by Antonio Citterio, the Ayana by Japanese designer Naoto Fukasawa and the Pablo chair by Belgian architect Vincent Van Duysen.
Photographed in the garden of the famous brutalist masterpiece Casa La Scala on Lake Garda by architect Vittoriano Viganò, the Pablo collection is the ‘reinterpretation of a traditional Spanish armchair,’ remarked its designer Vincent Van Duysen at the launch. ’I’ve always been fascinated by the forms and typologies of furniture pieces related to Latin American cultures, architects like Luis Barragán… so I wanted to give my own vision on this classic chair.’
Developing the B&B Italia Outdoor collection has also focused the brand’s attention on materials and processes that are circular, increasing longevity and recyclability of every product. Borea by Piero Lissoni, for example, has a lightweight tubular aluminium frame that is both extremely strong and durable and endlessly recyclable, and the upholstery is made using polyester fibre from recycled PET plastic bottles. There are 280, 1500 ml plastic bottles in every armchair, 390 bottles in a two seat sofa, and a total of 510 in a three seat sofa. For B&B Italia, circularity has redefined their entire industrial process.
Another Italian brand blurring the boundary between inside and out, Edra launched its vision for the outdoors with the Every Stone upholstery collection during Milan Design Week this year. The result of ongoing research into material innovation, the project was led by Edra’s vice-president Monica Mazzei. 'For us, materials have always been an essential part of every project, so research into external materials is fundamental,' says Mazzei, whose dedication to creating new yarns and one-of-a-kind fabrics defines each collection. ‘This year, we found inspiration in the natural world. Nature has inspired us since 1990 with the Flower Collection. It is our way of looking at the beauty which is often there before our eyes. Nature is an infinite source of inspiration.’
A collection of nine materials inspired by the beauty of precious stones, colour is infused directly into the yarn ensuring their brilliance over time. Alpine Green and dark Nero Marquinia veined with silver, Carrara Statuary White and warm golden Royal Yellow were unveiled inside the courtyard of the historic Palazzo Durini Caproni di Taliedo in central Milan. The richly textured palette transforms the sculpted lines and softness of sofas On the Rocks, Sherazade and Standard, announcing, in typical Edra style, a bold new direction for lounging outdoors.